Many business owners feel like they are stuck between a rock and a hard place: Afraid that if they don’t invest in marketing they’ll lose market share, they won’t be ready when the economy turns or they’ll lose share to the competition. OR if they do invest in marketing they’ll burn through cash, won’t know if their marketing is working or not, or they don't know what to do and where to start.

If this wasn't enough, leads are scarce, prospects won't commit and our prospects are in control of the selling process.

Questions such as these plague business owners…
  • How can I take advantage of the opportunities and avoid the threats in the middle of a recession?
  • How can I risk investing in marketing when sales are down and cash flow is tight? 
  • How can I afford not to?

It's time to take a step back, take a breath, and examine strategies that will work in up and down markets. We'll explore ways that your marketing campaign can build trust, create relationships, help differentiate your company, and still be cost effective.

Who Should Attend:

  • Remodelers
  • Staff members or professionals engaged in marketing, social media or PR.
  • Any business owner from any industry

(1 NARI CEU / 1 NARI Continuing Education Hour)
Seminar Objectives
  • Develop a marketing plan from their target market's perspective; not the remodelers.
  • How marketing can be used to build relationships and trust
  • How to use marketing to differentiate a business from the competition
  • How marketing can be used to shorten the sales process and position the remodeler as an expert.
Seminar Information
1 hour
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Recession Marketing 101: Don’t Let Sales Fall Through The Cracks
Speaker Information
Dennis DuRoff   [ view bio ]
Individual topic purchase: Selected
National Association of the Remodeling Industry
NARI CEU: 1.00
NARI Continuing Education hour: 1.00