As a contractor you operate in a way that you think is driven, at least in part, by serving the needs of your clients. However, in doing so you might actually be driving your clients nuts! Learn from a former remodeling contractor who hired a contractor to remodel his new home 350 miles away what your clients might REALLY want from you.

(1 NARI CEU / 1 NARI Continuing Education Hour)
Seminar Objectives
  • The differences between what you think you are selling and what your clients are buying.
  • How to do business in ways that generates strong client referrals.
  • How providing an exceptional client experience can be systematized and repeated by all in your company.
Seminar Information
Date Presented:
January 04, 2012 10:00 AM Eastern
1 hour
Becoming Your Client's Advocate (and Getting More Business Because You Did!)
Paul Winans, CR

Paul Winans is a recovering carpenter who started a business because demand for his services grew, not because he really wanted to be a business owner.  However, he became the business person and salesman that the company needed by constantly seeking help from business consultants and sales training experts.  Paul ran that business with his wife, Nina, for 29 years before they sold it in 2007.  Their systems-oriented approach, with manuals for every position which were used as part of a continuous training program, contributed greatly to the company’s success and their ability to be away from the day-to-day running of the business for cumulatively up to four months each year!

He is excellent at getting to the essence of what he’s heard and helping his clients look at their situations in new ways, providing suggestions based on his real life experiences. Paul’s background and long-time involvement in the remodeling industry nationwide give him the ability to provide tried and true suggestions and tips on how to handle a challenge.

 If you are a remodeling company owner struggling with work/life balance, personal goal setting as the basis for meaningful business planning, how to change and grow so your company can, working with a spouse or partner,  or being the leader that your business needs, Paul is here to help you!

Here is a partial list of Paul's credentials
  • National Association of the Remodeling Industry (NARI) President 2005-06
  • NARI National President’s Award   2007
  • Qualified Remodeler Magazine: Recognized as one of 15 innovators in the remodeling industry over the past 30 years in 2005
  • Chrysalis Western Regional Remodeler of the Year 2002, 2007 
  • Chrysalis California Remodeler of the Year   2000, 2002, 2004  
  • NAHB National Remodeling Quality Gold Award   2001
  • NARI Certified Remodeler Star  1995
  • San Francisco Bay Area Chapter NARI Professionalism Award 1994, 1998  
  • Qualified Remodeler Magazine Top 500 Award 1992 - 2007
  • Remodeling Magazine Big 50 Hall of Fame  1992

Individual topic purchase: Selected
National Association of the Remodeling Industry
NARI CEU: 1.00
NARI Continuing Education hour: 1.00


is presented free of charge.